Etsy seller analytics

Know what your
Etsy shop is
actually making

Graav gives you the profit insights Etsy doesn't. Track real margins, shipping efficiency, and year-over-year trends, all in one clean dashboard.

Start your free trial → or see a demo

7 days free  ·  Just $9.99/month after  ·  No credit card required

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S
Sarah
Overview
Tuesday, April 28

Good morning, Sarah 👋

Here's how your year is looking through Apr.

Year
Month
All Time
2025 ▾
Shop Health Score Oct–Dec
ⓘ
82
Healthy
Needs Attention
› Ad Efficiency
2025 Revenue
$22,480
Year total ▲ 18%
2025 Expenses
$14,820
All costs included
2025 Profit
$7,660
Net after costs ▲ 24%
2025 Margin
34.1%
Year total ▲ 5.2pp
2025 Sales
312
Orders ▲ 16%
Avg Conversion
2.4%
Visits to sales ▲ 12%
2025 Returns
2
Orders returned
Monthly Performance
— Revenue ■ Expenses — Profit
Your data is private and never shared
Secure payments via Stripe
Cancel any time, no questions asked
Setup takes under 5 minutes
What Etsy shows you
Revenue total
Order count
Shop visits
Your actual profit
Shipping as % of revenue
Year-over-year trends
Revenue per visit
vs
What Graav shows you
Revenue total
Order count
Shop visits
Your actual profit
Shipping as % of revenue
Year-over-year trends
Revenue per visit

Features

Everything your Etsy
dashboard is missing

All the numbers that matter to running a profitable shop, calculated automatically from data you already have.

True profit tracking
See your real take-home each month after revenue, expenses, shipping, and ad costs. No more guessing what your shop is actually worth.
Year-over-year charts
Compare revenue, profit, sales, and visits across multiple years on a single chart. Spot seasonal patterns and long-term trends instantly.
Shipping efficiency
Track what you spend on shipping as a percentage of revenue every month. Know immediately if fulfilment costs are quietly eating your margin.
Ad cost analysis
Track your Etsy ad spend as a percentage of revenue over time. See whether your advertising is trending more or less efficient month to month.
Revenue per visit
Divide your revenue by shop visits to get a conversion proxy. A drop signals a change in pricing, listings, or competition before your sales follow.
Clean monthly table
An editable table for all 12 months. Enter your numbers in minutes: revenue, expenses, shipping, ad costs, sales, and visits. Graav calculates the rest.

How it works

Up and running in minutes

No integrations. No API tokens. Just your numbers, entered once a month.

1
Create your account
Sign up in seconds. Your 7-day free trial starts immediately. No credit card required.
2
Enter your monthly data
Pull six numbers from your Etsy Stats page: revenue, visits, sales, and ad spend. Add your shipping and expenses. About 2 minutes per month.
3
See what you're actually making
Profit, margin, trends, and efficiency metrics update automatically. Go back years to see how your shop has grown.

Pricing

Simple, honest pricing

One affordable plan that gives you everything. A Pro tier with advanced features is on the way.

Start here
Starter
$9.99/month
7-day free trial included
  • Full profit & margin dashboard
  • Monthly data table with auto-calculated fields
  • Year-over-year comparison charts
  • Shipping & ad cost analysis
  • Revenue per visit tracking
  • Historical data from any year
  • Light & dark mode
  • PDF & CSV data export
  • Cancel any time
Start free — no card needed

Comparing options? vs spreadsheet  ·  vs ProfitTree

Pro
Coming soon
Advanced analytics for serious sellers
  • Everything in Starter
  • Multi-shop support
  • Advanced analytics & insights
  • Seasonal trend analysis
  • Priority support

Sign up for Starter now — you'll be the first to know

Casey McCallister

"I got frustrated trying to figure out what my Etsy shop was actually earning. Etsy's stats were helpful, but they never told me the full story: what I was spending on shipping, whether my ads were paying off, or whether I was actually growing year on year. So I built my own spreadsheet, then a proper dashboard, and it changed how I ran my shop completely. Graav is that dashboard, built for every seller who wants the same clarity."

Casey McCallister — Etsy seller & founder of Graav Read my story →

FAQ

Good questions

No. Your 7-day free trial begins the moment you create your account. No payment details required until you decide to subscribe.  Full details
You enter it manually from your Etsy Stats page. Pull revenue, visits, sales, and ad spend, then add your own records for shipping costs and other expenses. Graav doesn't connect directly to Etsy, which means your data stays completely private.  Full details
Etsy shows you revenue, order count, and visits. Graav adds your real costs to show profit, profit margin, shipping as a percentage of revenue, ad efficiency over time, revenue per visit, and year-over-year comparisons for every metric.  Full details
About 2 minutes per month once you're set up. You pull six numbers from Etsy and add your own shipping and expense totals. Graav handles all the calculations.
Absolutely. Your data is visible only to you. It is never shared with third parties, sold, or used for any purpose other than powering your own dashboard. Your numbers are yours.  Full details
Yes, from your billing page at any time. Your access continues until the end of your current billing period. No cancellation fees, no questions asked.
Multi-shop support is coming in the Pro tier. If you run more than one shop, sign up for Starter now and you'll be first to know when Pro launches.
Ready when you are

Start knowing your
real numbers

Join Etsy sellers who track what their shop is actually earning, and use that clarity to grow.

Create your free account →

7 days free  ·  Just $9.99/month after  ·  No credit card required  ·  Cancel anytime