About
Built by a seller,
for sellers.
"I got frustrated trying to figure out what my Etsy shop was actually earning. Etsy's stats were helpful, but they never told me the whole story: what I was spending on shipping, whether my ads were paying off, or whether I was actually growing year on year. So I built my own spreadsheet, then a proper dashboard, and it changed how I ran my shop completely. Graav is that dashboard, built for every seller who wants the same clarity."
I've been selling on Etsy for years. Like a lot of sellers, I spent a long time thinking I had a handle on my numbers because I could see revenue in the Etsy dashboard. But revenue isn't profit. And without tracking shipping costs, ad spend, and fees all in one place, I had no real idea whether I was actually making money.
I started with a spreadsheet. It worked, but it was slow to update and easy to let slip. So I built something better — a proper dashboard where I could enter a handful of numbers each month and instantly see the full picture: real profit, margin percentage, cost-per-sale trends, year-over-year growth. It changed how I made decisions about my shop.
Graav is that tool, made available to every Etsy seller who wants the same clarity. It's not complicated. It doesn't try to connect to Etsy's API or automate everything. It just gives you a clean, honest view of your business, built around the numbers that actually matter.
I built Graav because I needed it. I share it because I think you do too.